Trademarks defined as words or designs (or any combination thereof) used to identify a business' products or services, and are important intellectual assets in any kind of business. If appropriate steps are not taken when coming up with the company's product name or logo, the resulting trademark can become a liability rather than an asset. Many companies make the mistake of starting to use a name without first finding out whether it is unencumbered by other trademarks (ie, whether it is available for trademarking). Often, those same companies can find themselves the object of unwanted attention when later they receive letters from the legitimate owner of similar trademarks demanding that they cease and desist all use of the name and pay damages. Greater awareness should be encouraged.
　　There is more to the design of a trademark than the creation of a pretty picture: ideally, a successful trademark will embody the firm’s philosophy, features, the characteristics of the firm’s products, business ideas, and more, since eventually the trademark itself will become synonymous with the company’s operations. This requires more than good design skills: marketing, aesthetics, consumer psychology, economics, materials technology and linguistics all play their part in the creation of a successful logo’s layout, color and character.

　　T&S Trademark Agent Co. Ltd, can draw on the experience and innovative ideas of a group qualified and experienced professors, taking advantage on a professional service organization, evaluation decisions scientifically and rationally, providing hi-quality trademark design, website design and promotion services.

Design process:

1. Customer indicates specific design requirement and actual circumstances. Charges will be negotiated based on the expected complexity of the task.

2. Customer fills in relevant forms entrusting the task to T&S.

3. Designer will offer trademark names for your choice and you will be expected to make a decision within three days.

4. You will be offered an option to choose any one (trademark designed) from a selection of ten provided. You may also supply your own trademark design, but please arrange a search of the trademark registry to ensure such designs are unencumbered.

5. The designer will then supply three variations for your final decision. Generally this step takes about a week.

6. Registry application. Customer should apply to register the trademark as soon as a definite decision is made. If more than one month elapses, the designer declines all responsibility for filing trademark or redesigning (unless specified otherwise in the agreement beforehand).